Zhang Yiming, founder of ByteDance is a very impressive entrepreneur, by some means, he is perhaps one of the most successful entrepreneurs in the world. He said, you know why don't you go with 'Attention Factory' as this company is about attention, that's the core thing here, what makes TikTok so compelling is how it grabs your attention and keeps you coming back watching the short video." We changed it, on the basis of the recommendation of a friend of mine, a university professor (Business School). In China, they have 50-60 apps in the market and are constantly changing. Talking about why he chose this catchy name for the cover page, Brennan said, "Actually, up until very late, the actual name of the book was 'App Factory', because it is the nickname of ByteDance in China. It is a blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, and ByteDance. Hence, Matthew Brennan come up with his book named- Attention Factory: The Story of TikTok and China’s ByteDance. Several things have been written about TikTok and ByteDance, however, no one has told the complete story. TikTok has becomes the world's fastest-growing tech behemoth worth in excess of $100 billion.
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